OUR GRAPHIC IDENTITY
Lewerentz is present as a visual force throughout our graphic identity. The font in our graphic identity is inspired by a font that Lewerentz designed for The Stockholm Exhibition in 1930, the same year he also constructed the buildings that are now Blique by Nobis. This was an event that had a great impact on architecture and interior design in the years to come and is considered the breakthrough of functionalism in Scandinavia.
A collaboration in 2016 between typeface company Letters from Sweden and Fredrik Gruber became the outcome of the font Funkis. The characters are heavily inspired by the letters that Sigurd Lewerentz made for his poster for The Stockholm Exhibition in 1930.
"Of course we chose Funkis as our font and here we found a graphic foundation to stand on. The colors are an important part of the graphic identity and the color combinations are inspired by the functionalism that was typical for Lewerentz, with a modern Blique-twist."
Says Blique by Nobis graphic designer Alice Garpenschöld.
To the right, you see the famous poster for The Stockholm Exhibition in 1930. Be sure to look closely and compare the font with the one we use in our headers.